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  • Darren Hancock

RIP Joe Firth

The musical community was shocked to hear of the passing of Joe Firth, musician and booking agent.

The morning of November 10th, 2021 many friends and family of Joe Firth saw the following announcement on his Facebook page:

“Joe's Night Thoughts: The best kind of people are the one's that come into your life--& make you see the sun again, where you once only saw clouds;;; Joe.

JOE FIRTH was born in Shelburne, Ontario. He began his music career in the late 1960's heading-up the band "Joe Firth & The Rockabilly's" which soon was re-named to "Joe Firth & The Country Gentlemen", By the early 1970's Joe was creating national interest with his band Joe Firth & The Promised Land; becoming one of Canadian country music's top touring and recording acts. While pursuing his own career Joe Firth also established the highly successful North American Talent Agency, booking artists and venues from coast to coast. Joe Firth's lengthy career as both and artist and an industry leader, is deserving of Canadian Country Hall of Fame attention...recognition that is long overdue.


Firth, Joseph "Joe" Passed away peacefully at Freeport Hospital, on Tuesday, November 9, 2021, in his 81st year. Joe was predeceased by his loving wife of 46 years, Bonnie (2006). Loving father to Jeff Firth and his wife Pat of Orangeville and Shelly Curry and her husband Spence of Kitchener. Dear Papa to Brock (Alex), Luke, Myles, Rachele and Delaney, and great-grandfather to William. He is predeceased by his parents Elmer, and Hazel and sisters Marilyn and Colleen. He will be missed by his many extended family members, friends and fans. Joe was a renowned country music artist and toured worldwide with his band, Joe Firth and The Promised Land. He was persistent and driven; he knew what he wanted and worked as hard as it took to achieve his dreams. Music transitioned from an interest to a full-time, professional career in his early years. His accolades included cutting many records in Nashville among the greats and even being featured on the Tommy Hunter Show. When his touring days were over, he used his ear to develop up-and-coming talent through his company, The North American Talent Agency. Music was his passion, and it remained so until the very last.

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